In my last post I introduced you to Frank Kern's Mass Control.  Hopefully you got  a chance to check out his free training.  Just watching how he is promoting his own course is a tremendous marketing example to follow.  The amazing thing is that if you disect what Frank is doing for his own launch, you'll have his entire Mass Control System.   Seriously, he's using his own system to market the training course he's going to launch on February 1st, 2008 at 9:00 AM Pacific time - 12:00 Noon Eastern time.

I know I'm not going to do his system justice, but here's my take in a nutshell.

1. Give away great free content to your prospects.  Real valuable, actionable content.  Not crap. 
2. Use website copy and email as part of the formula.
3. Now, add in PDF reports, Audios, Videos, Screencams.
4. Do it all with a NO pressure approach.  "here's some cool stuff, I hope you like it."
5. This all falls apart unless you sincerely have your prospects best interest at heart.

The end result is an instant bond gets created with your prospect.  Check out the images below showing how it works.

Here's the old way of marketing:

Here's Mass Control:

If you're just hearing about Frank and his Mass Control launch, you really need to catch up.  For a couple reasons:

• So you can study what Frank is doing and learn how to apply his approach to your business.  This is like a marketing PHD in a series of videos and blog posts.
• Second of all you really might want to check out Franks course.

In words only Frank can come up with - he's "stacking on the cool."   If you don't know what "stacking on the cool" is, check out his videos and the announcement below.  I'll itemize all the videos for you at the bottom of this post.  But here is the skinny. 

I just saw this in my inbox and you can bet it's going to cause a MELTDOWN.

If you thought people were freaking out over Mass Control now …wait until you see this blog post:   Amazing Announcement #1

Here's the scoop:

Frank Kern is teaching an EXCLUSIVE 2-DAY workshop that's *just* for the people who get Mass Control. And he's doing it as a GIFT to his new members.

The last time he taught a workshop, it was his famous Serializer class …and it cost $10,000.00 a head.

(Plus it sold out in 54 minutes without a launch.)

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THIS ONE COSTS NOTHING
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The only "catch" is you have to be a Mass Control customer to  attend.   He's not letting anyone else go.  Just the people who get Mass Control.

This is probably the single most valuable bonus I've ever seen offered.   After all, his last workshop was $10,000.00.

Plus, it's JUST HIM TEACHING.

No Pitching.

No "All Star Lineup".

No Fluff.

Frank says it'll be 100% content and hot seats …just like he did at his $10K Serializer events.

You can get the full story here:   Amazing Announcement #1     …but you need to know this:

If you're at ALL interested in Mass Control, you need to be ready to come on board on Friday, February 1st at 9:00 AM *PACIFIC* time.

Frank says he's only taking somewhere in the neighborhood of 500 people …and there are over 43,000 people in line for Mass Control as of today.

Even if he took 2,000 it would fill up.

You can see why he's limiting it here:   Amazing Announcement #1

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IT'S ONLY GOING TO GET "WORSE"
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Once people find out about this workshop he's giving away, there's going to be even MORE demand for Mass Control than there already is.

Think about it. Everybody already wants Mass Control …and this is just like throwing fuel on the fire.

And since everybody and their brother is promoting Mass Control, this means the entire Internet is going to find out about this today.

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MY ADVICE TO YOU
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I believe that only YOU can decide if Mass Control is right for your business.  I'll be buying it the minute it comes out and think it's going to be one of the most influential courses of 2008. 

HOWEVER - that's just *my* opinion.

If you're interested in it, you should have a look at the SEVEN free videos and the three hours of audio case studies Frank has here:   

Amazing Announcement #1

Just look for the links on the left on his blog for all the free training Frank is giving away.  Also, make sure you enter your name and email address to make sure you don't miss any future training or announcements from Frank.

Talk soon,

Dan Buglio

 PS:  For quick reference, here are all of Franks videos and case studies…

• List Getting - Video
• 90 Minute Whistle Blower - Video
• List Getting #2 - Video
• Is this Mind Control - Video
• Mass Control Preview - How to make more money starting immediately - Video
• Case Study gone Bad
• Naked Dudes and Volleyball - Video
• $36,000 in four days (Disco Version) - Video
• Kern under Fire
• Major Announcement #1
• NON-Guru case study - Frank got Tricked again
• Newbie makes $200 / Day Now

 Enjoy!